RECLAIMING WONDER IN AMERICAN ENTERPRISE
“I Wonder If…” Three simple words. That’s where every breakthrough starts. Wonder is our discovery emotion. It’s a spark—a bold refusal to accept the ordinary. It’s the motivation that took us to the moon. It’s why we have microchips, Hollywood, and Hip Hop. But today, America’s losing its wonder. Eighty percent of executives say they can’t innovate fast enough. Without wonder, creativity flatlines, innovation withers, and progress crawls. Creativity America's thought-leading pioneers are out to change that.
We are building the arts+industry growth lab of the future using a systems-level approach to innovation, grounded in the neuroscience of creativity.
We’ve translated how the brain imagines, decides, and collaborates into measurable strategies that improve innovation performance—and create a competitive human edge.
→ Discover more at CreativityAmerica.com
Origin Story
In 2022, concerned that American innovation was losing its sense of wonder, I launched a two-year national journey—engaging with hundreds of people across more than a dozen states. From Appalachian coal towns to Capitol Hill, Silicon Valley to South Florida art studios, I wanted to know if others felt the same drift away from bold creativity. At every stop, I asked: “What’s holding your organization’s creativity back?”
In 2025, Theo founded Creativity America to help remove those barriers.
I found that everyone struggled with three core questions:
Where should we take action?
How will we know our actions are wise?
What will keep us strong when the unexpected inevitably happens?
Wondervation® is the answer.
The six-step Wondervation process.
W – Work Like Artists
O – Observe Like Researchers
N – Navigate Like Entrepreneurs
D – Dazzle Like Nature
E – Embrace Mystery Like Humans
R – Radiate Like Stardust
Ready to start creating something WONDER-FULL together?